“A logo is a visual piece in a bigger brand identity system. A logo embodies and transports the meaning of a brand, the logo is rarely the meaning itself.” (Tobias van Schneider) We are surrounded by logos. Some have been around for decades and some are relatively recent additions. But they are all part and…(Read More)
1st July 2017 signifies 8 years from when Down The Line Design was established. The time has flown by. And we’ve enjoyed the wide variety of projects we’ve delivered for each and every one of our clients. But one thing has been increasingly clear recently. That the logo identity we started out with…(Read More)
Client: Mindset4Success Client offering: Mindset4Success offers transformational coaching, online programmes and motivational speaking. Different from many coaching providers, neuroscience forms the basis of the Mindset4Success offering. The brief: New to market, the client required a brand identity to help them stand apart in a crowded market. Primarily targeted to businesses and senior management individuals, the…(Read More)
We just love seeing things that catch the eye. The back of this Trewithen Dairy lorry is a prime example (the passenger in the car took the photo, so we were driving safely!). The friendliness of the tone of the message and of course the message itself is great. But on top of that, the…(Read More)
Following recommendations from some of our existing school clients, Upton St Leonards Church of England Primary School chose us to design a new logo for the school. The briefing conversations highlighted a range of values central to the school. Yet also considerations balancing faith alongside a key aspect of inclusivity, which are both central to…(Read More)
Over the years we’ve designed a large number of logos, for nationwide organisations to SMEs to sole traders, in more industries than we can probably remember. Whilst each of our client’s situations (whether they’re starting out or are established) are unique, a few key considerations ran through our approach to designing their…(Read More)
Brand identity and logo design is something we love working on for our clients. Whether for a new start up company or one that is looking to refresh their brand, taking a fresh look at things always gets the creative juices going. We’ve recently completed new logo designs for a number of Gloucestershire based…(Read More)
We love logos. Designing logos can be a great deal of fun. It can also be hard work. That’s because a successful logo has to do so many things and perform a large number of roles. Yet, at the end of the day, isn’t it just a logo?! Well, yes and no. As…(Read More)
A logo isn’t brand. It’s only a part of a brand…albeit an important one. A logo must be instantly recognisable, accurately reflect something about your brand, help differentiate you from your competition, and sit comfortably within your marketplace. For our e-newsletter for Christmas 2014 we’ve put together a brief ‘name…(Read More)
I can’t remember where, but over the weekend I saw an advert for Pepsi. I can’t even remember what it said. There may have been a celebrity in it, to woo the younger market (although obviously they can’t do that on purpose!). What struck me, as I’m not a fizzy pop…(Read More)