Project update: Mindset4Success


Client: Mindset4Success

Client offering: Mindset4Success offers transformational coaching, online programmes and motivational speaking. Different from many coaching providers, neuroscience forms the basis of the Mindset4Success offering.

The brief: New to market, the client required a brand identity to help them stand apart in a crowded market. Primarily targeted to businesses and senior management individuals, the logo had to be sympathetic to the corporate-style of the audience.

The solution: The ‘4’ within the name leant itself to be used as a graphical focus. Using the cross within the number highlights the essence of positivity, which quickly became a keyword during the briefing phase.

The simple word mark, using a contemporary yet professional font, helps reflect the style of the professional service environment. Combining that with a bold orange to contrast a corporate grey, provides a uniqueness and aides recognition.

We have also recently launched the Mindset4Success website. Click here to take a look.

“They ask the right questions to get to the core of what your business is about, which is invaluable. They came up with a contemporary and professional logo design that I love. I would have no hesitation in recommending Down The Line Design to anyone, as they really take the time to understand your business.”
Kim Harvey, Mindset4Success

To read about why brand identity and logo design matters, and to view some of our recent logo design work, click here.

If you’d like a no-obligation chat about how we can help set your business apart, click here.