Designed to fit your audience
“Your website is your greatest asset. More people view your webpages than anything else.” Amanda Sibley (Hubspot)
It’s essential your website provides the perfect match between what you’re trying to sell with what your audience is looking for. It needs to accurately reflect your brand and tie in with your other marketing collateral and activities. And of course work equally effectively across PC, tablet and smartphone.
We can help by…
- Setting the right structure in order to optimise the visitor’s journey within your website, from providing clear sign posts so the visitor can navigate to the content they’re after through to identifying when to capture their details to help build your customer database.
- Ensuring the design of your website is true to your organisation’s brand and consistent with your other marketing collateral; all so when a customer visits your website they recognise you and are not met by any unfamiliar surprises.
- Tailoring the messaging within your website so it’s structured and clear, helping your web visitor to remain within your website and take action – be it read another page, download some information or enter their details to receive a special offer, for example.