We just love seeing things that catch the eye.
The back of this Trewithen Dairy lorry is a prime example (the passenger in the car took the photo, so we were driving safely!).
The friendliness of the tone of the message and of course the message itself is great. But on top of that, the inference that the cows are mollycoddled makes you jump to the conclusion that they’re well looked after, they’re put at the centre of the dairy’s operations, might even be organic methods of farming…all great, positive brand associations.
A key lesson? Take every opportunity to get your message across AND make sure it paints an accurate picture of your brand. If you do it in a way that really makes you stand out from the rest, then all the better.
Take a look at their website…the great story and branding continues there.