Your company got its start based on a passion or idea that has grown into something bigger. It was hopefully built around some central values. But where do you go from here? Could you diversify your offering to strengthen your position? Greggs and Innocent Drinks are doing just that. As your business grows it’s…(Read More)
Where you do you start when considering your next marketing campaign? How do you effectively rationalise whether your target customer will actually sit up and listen to what you’re going to say? Assuming you don’t have a big budget to instruct a market research company to ask questions directly of your audience, you…(Read More)
Seasonal and promotional marketing activities are an essential tool in helping your business grow. They provide a structure to your marketing plans whilst enabling you to test and review what your customers are most interested in. By getting the right messages out there, you can: raise awareness of your products and services amongst non…(Read More)