Colours in Culture

Colour plays such an important part in brand identity design, design for print and website design. Every colour plays a different emotional card, which is why certain colours are used so ubiquitously for different reasons (think ‘for sale’ in retail….red, anyone?)

We came across the graphic below on the rather wonderful www.informationisbeautiful.net that shows what colours mean across different cultures.

It’s a fascinating study in how colours really do mean different things across the world. For any graphic designers, brand managers or marketers amongst our readers, something to book mark!!!

And do check out www.informationisbeautiful.net for other interesting and beautiful representations of information.