If you have any interest in how people are accessing the web and buying things are everyday consumers, the infographic below (from SmartInsights.com) is well worth 2 minutes of your time. We all know that mobile is increasingly becoming the device of choice, but there are some really interesting pieces of information here…
- Just how many more hits the big retailers experienced via mobile during last year’s Black Friday sales. For Argos it was double. Wow.
- The significantly lower conversion rates via mobile versus ‘traditional’ desktop and even tablet access. Goes to show just how much retailers need to do to still get people to make a purchase via mobile.
- And so by association, consumers are happy to still jump between access channels. Browse on mobile. Purchase on desktop / tablet.
- Mobile shoppers spend 66% more than those that only buy in store. Incredible. Cross / up-sell opportunities being easier to deliver on screen versus via point of sale? Consumers in a better purchasing frame of mind, happier to hand over their money through a few simple clicks? Probably a combination of the two.
Anyway, check out the full information below.
Source: SmartInsights.com – well worth a visit and signing up to their periodic email updates.