Posts Currently viewing the tag: "Marketing"

For any business owner who takes the marketing of their business seriously really should glimpse through http://www.marketingweek.co.uk/ once in a while. Aside from great articles from across different industries that provide nuggets of useful information, there’s often a comment from one of the regular writers that gets to the heart…(Read More)

Read a really interesting post on Marketing Week (read it here) that highlights some recent research in respect to the typical personality traits of marketers. The research took in findings from 2,500 marketers. Of which more than half fell into 3 of 16 main character types. (Descriptors here copied from the Marketing Week article…(Read More)

I see in Marketing Week today that…’Morrisons strips messaging back in search of value perception boost’. They’re getting rid of their ‘I’m cheaper’ message. And, surprise surprise, focusing on low prices. Read the Marketing Week article here. And of course, it’s not just these two. Tesco have been battering on the…(Read More)

An article earlier in the month over at Marketing Week provided some interesting points on John Lewis and its growth in sales during January 2012-3. With stats like the below, they must be doing something right in what is currently a price war of a market… Overall 9.2 per cent rise in revenue…(Read More)