Why good graphic design is good for your business

Investing in good, professionally delivered graphic design is worth it. Don’t just take our word for it. The Design Council can help put a figure on it…

‘Every £100 a design-led business invests in design repays £225 in increased sales.’

Quantitative figures like this always help. They provide a decent headline. But how does investing in good graphic design provide such a result?

Here are a few ways…

Good graphic design can help you stand out from your competition

As businesses there’s a great deal more to competing against your rivals than via a beauty competition. But we can’t get away from the fact that quite often badly designed graphics, such as a logo, website or product brochure can have a damaging effect on a brand.

Whilst on the plus side, investing in good design can help you stand out as an organisation that places value in itself, its marketing and its operations. Those are the sorts of brands that consumers want to purchase from.

Good graphic design can help you reach more people

Humans are humans. We seek attractive things. It’s in our DNA. So when we’re looking to buy something we are naturally swayed by visual cues. Often we might not be aware of it. Occasionly we might know perfectly well we’re responding to something well designed. But more often than not, the graphic design of a brand identity, piece of information, packaging, poster, direct mail piece, or website will have played a part in our decision making.

Good graphic design can make what you are selling more relevant to your customers’ needs and therefore more attractive. Which means if your collateral is well designed you’re much more likely to be chosen by your customers. And don’t forget, they’re then likely to tell their friends!

Good graphic design can help you build loyalty among your customers

Once you have a customer who’s bought from you they are (assuming their experience was a positive one!) much more likely to buy from you again.

Through professionally designed marketing material, targeted to your existing customers that helps deepen their relationship with your brand, you can build loyalty. This might be via raising awareness of complementary products or services, introducing them to customer loyalty scheme, or providing scarcity offers only available to them.

Whatever it is that works for your business and industry, ensuring the graphic design of your communications is done properly will help raise the chances of your customers remaining loyal.

Good graphic design can help you get your message across

Messaging and its effective delivery is key for every business. Identifying your few key messages, depending upon what you need to say alongside what your customers want or need to hear to take action, is the start. Through considered graphic design these messages can then do their thing. Which is to get noticed and then actioned upon. It’s that simple.

Of course, the above are all interlinked…such as getting your message across helps build customer loyalty, and, standing out from the crowd should help you reach more customers. And there are more ways that investing in graphic design can help your business.

But what’s important to remember is that it’s not just good design that can help your business grow. Bad or unprofessional design can have significant negative consequences too, which can far out way the price of investing in it in the first place.