Your company got its start based on a passion or idea that has grown into something bigger. It was hopefully built around some central values. But where do you go from here? Could you diversify your offering to strengthen your position? Greggs and Innocent Drinks are doing just that. As your business grows it’s…(Read More)
We’ve been working with a couple of clients who are experiencing a common branding problem. They’re not absolutely clear on what their businesses are about. The know what they sell and have a decent understanding on how they go about it. But they’ve been struggling to communicate anything more powerful than that…(Read More)
The Gutenberg Diagram is one long-proven basis of effective website design. And is a backbone to many web pages, from registration pages on Facebook to detailed content pages within online publications. Based upon a visitor’s initial skimming of a website page (on a desktop PC or tablet), The Gutenberg Diagram offers a useful…(Read More)
With social media platforms forever changing specifications of avatars, header areas and the like it’s often difficult to keep up. We’ve found an extremely useful guide, from www.makeawebsitehub.com, which provides all the little details you need. From Facebook avatars and Twitter headers, to LinkedIn Company profiles and Youtube cover photos. With…(Read More)
Seasonal and promotional marketing activities are an essential tool in helping your business grow. They provide a structure to your marketing plans whilst enabling you to test and review what your customers are most interested in. By getting the right messages out there, you can: raise awareness of your products and services amongst non…(Read More)
A recent BBC article has highlighted pending changes to pricing for cross-country train routes. The Rail Delivery Group (RDG) says the 16 million fares currently on offer are “baffling” for passengers. The result being many people paying different prices for the same journey. With some unlucky travellers paying over the odds. One example: An…(Read More)
We were pleased to provide a top tip to one of our print suppliers, who published an ebook ‘Must-Read Design Tips From Designers, To Designers.’ Our tip… Give The Briefing Phase Of Your Projects The Attention It Deserves: Challenge your client. Ensure they’ve fully considered, and you understand, what they’re looking to…(Read More)
You want your customers to hear what you’re saying. But getting their attention can prove tricky for a whole range or reasons. Such as; they’re not hanging out where your message is they haven’t got time to hear what you’ve got to say it’s the wrong time, their focus is…(Read More)
Read a really interesting post on Marketing Week (read it here) that highlights some recent research in respect to the typical personality traits of marketers. The research took in findings from 2,500 marketers. Of which more than half fell into 3 of 16 main character types. (Descriptors here copied from the Marketing Week article…(Read More)