We’ve been working with a couple of clients who are experiencing a common branding problem. They’re not absolutely clear on what their businesses are about. The know what they sell and have a decent understanding on how they go about it. But they’ve been struggling to communicate anything more powerful than that…(Read More)
The briefing of any graphic design project is important. By taking the time to consider the wider context alongside all the finer detail you can help ensure clarity for your team and design agency. Below are a few key components that should not be overlooked. Context What need is being met by the project, or…(Read More)
Seasonal and promotional marketing activities are an essential tool in helping your business grow. They provide a structure to your marketing plans whilst enabling you to test and review what your customers are most interested in. By getting the right messages out there, you can: raise awareness of your products and services amongst non…(Read More)
We were pleased to provide a top tip to one of our print suppliers, who published an ebook ‘Must-Read Design Tips From Designers, To Designers.’ Our tip… Give The Briefing Phase Of Your Projects The Attention It Deserves: Challenge your client. Ensure they’ve fully considered, and you understand, what they’re looking to…(Read More)
If you have any interest in how people are accessing the web and buying things are everyday consumers, the infographic below (from SmartInsights.com) is well worth 2 minutes of your time. We all know that mobile is increasingly becoming the device of choice, but there are some really interesting pieces of information here… Just…(Read More)
One of the roles of graphic design is to help you stand out. Whether it’s your brand, your message, your marketing collateral, your image…Whatever it is, if ‘it’ doesn’t stand out from your competition and the surrounding environment it is unlikely to do as good a job as it ought to. Which…(Read More)
Depending upon your industry, your experience, even your personal gut feel, as a business owner or marketeer you’ll have your own idea on what to spend your marketing budget on. And how much to allocate to each channel. But it’s worth taking a step back once in a while and reviewing whether what…(Read More)
Having spent some time in the retail industry in my earlier career I’ve always had an interest in the supermarket industry, from the marketing perspective. I’ve considered it like an ongoing case study. An industry that covers so many facets of marketing, that every business owner and marketeer can learn from it. And…(Read More)
For any business owner who takes the marketing of their business seriously really should glimpse through http://www.marketingweek.co.uk/ once in a while. Aside from great articles from across different industries that provide nuggets of useful information, there’s often a comment from one of the regular writers that gets to the heart…(Read More)
With easy access to a range of free / low-cost email marketing tools such as MailChimp, there’s an assumption that printed Direct Mail is no longer worth considering. An email can be sent for free, versus the cost of print and postage. Design of an email can sometimes be a lot quicker and therefore…(Read More)