Posts Currently viewing the category: "Literature design"

Where you do you start when considering your next marketing campaign? How do you effectively rationalise whether your target customer will actually sit up and listen to what you’re going to say? Assuming you don’t have a big budget to instruct a market research company to ask questions directly of your audience, you…(Read More)

If you listen to some ‘experts’ you’d be forgiven for thinking that digital is the only way to market to your customers…email marketing, social media, content marketing, etc, etc. As much as digital can be very effective, don’t ignore those routes to market that are considered ‘traditional’. How about taking a moment…(Read More)

Client: Prohawk Solutions Client offering: Bringing 25+ years experience in delivering complex International Projects, Programmes & Portfolios (P3), Prohawk Solutions delivers quality leadership to national and international organisations that require a professional Interim service. The brief: To deliver a piece of literature and supporting website to help set Prohawk Solutions apart and make them the…(Read More)

We were pleased to provide a top tip to one of our print suppliers, who published an ebook ‘Must-Read Design Tips From Designers, To Designers.’ Our tip… Give The Briefing Phase Of Your Projects The Attention It Deserves: Challenge your client. Ensure they’ve fully considered, and you understand, what they’re looking to…(Read More)

Every piece of literature design and print is different. From the market it’s to be used within, to the product or service it’s selling, to the brand / supplier that’s selling itself, to the format and length of the collateral. That’s why it’s imperative to create a clear plan about the…(Read More)

The printed newsletter has a significant role to play in helping you get your message out to a broader range of potential customers. Think about it. If every one of your customers (or at least your most valuable customers) had a copy of your newsletter sat on the desk in their reception area, how many…(Read More)

Brand is immensely important. It ensures you project a consistent face to your customers and prospects. But sometimes going to the extreme in the opposite direction can work. I received a direct mail piece recently all about hard water and the problems it’s causing the various appliances, taps, and pipes in my house. Now…(Read More)