The briefing of any graphic design project is important. By taking the time to consider the wider context alongside all the finer detail you can help ensure clarity for your team and design agency. Below are a few key components that should not be overlooked. Context What need is being met by the project, or…(Read More)
The Gutenberg Diagram is one long-proven basis of effective website design. And is a backbone to many web pages, from registration pages on Facebook to detailed content pages within online publications. Based upon a visitor’s initial skimming of a website page (on a desktop PC or tablet), The Gutenberg Diagram offers a useful…(Read More)
“A logo is a visual piece in a bigger brand identity system. A logo embodies and transports the meaning of a brand, the logo is rarely the meaning itself.” (Tobias van Schneider) We are surrounded by logos. Some have been around for decades and some are relatively recent additions. But they are all part and…(Read More)
With social media platforms forever changing specifications of avatars, header areas and the like it’s often difficult to keep up. We’ve found an extremely useful guide, from www.makeawebsitehub.com, which provides all the little details you need. From Facebook avatars and Twitter headers, to LinkedIn Company profiles and Youtube cover photos. With…(Read More)
1st July 2017 signifies 8 years from when Down The Line Design was established. The time has flown by. And we’ve enjoyed the wide variety of projects we’ve delivered for each and every one of our clients. But one thing has been increasingly clear recently. That the logo identity we started out with…(Read More)
You never get a second chance to make a first impression… You’d like to be healthier? Tick. You’d like to have some idea of how healthy your body is? Tick. You know your blood can provide a good indication of where you stand? Tick. But getting a GPs appointment to have a blood…(Read More)
Client: Prohawk Solutions Client offering: Bringing 25+ years experience in delivering complex International Projects, Programmes & Portfolios (P3), Prohawk Solutions delivers quality leadership to national and international organisations that require a professional Interim service. The brief: To deliver a piece of literature and supporting website to help set Prohawk Solutions apart and make them the…(Read More)
Client: Mindset4Success Client offering: Mindset4Success offers transformational coaching, online programmes and motivational speaking. Different from many coaching providers, neuroscience forms the basis of the Mindset4Success offering. The brief: New to market, the client required a brand identity to help them stand apart in a crowded market. Primarily targeted to businesses and senior management individuals, the…(Read More)
Imagery plays a major role in helping convey a message and they form an important part of your visual brand assets. That’s why bespoke photography shot for your business is the ideal way to set your marketing apart from your competition. However, bespoke photography can be expensive. Especially if you’re looking for something…(Read More)
We were pleased to provide a top tip to one of our print suppliers, who published an ebook ‘Must-Read Design Tips From Designers, To Designers.’ Our tip… Give The Briefing Phase Of Your Projects The Attention It Deserves: Challenge your client. Ensure they’ve fully considered, and you understand, what they’re looking to…(Read More)