The Gutenberg Diagram is one long-proven basis of effective website design. And is a backbone to many web pages, from registration pages on Facebook to detailed content pages within online publications. Based upon a visitor’s initial skimming of a website page (on a desktop PC or tablet), The Gutenberg Diagram offers a useful…(Read More)
“A logo is a visual piece in a bigger brand identity system. A logo embodies and transports the meaning of a brand, the logo is rarely the meaning itself.” (Tobias van Schneider) We are surrounded by logos. Some have been around for decades and some are relatively recent additions. But they are all part and…(Read More)
Client: Prohawk Solutions Client offering: Bringing 25+ years experience in delivering complex International Projects, Programmes & Portfolios (P3), Prohawk Solutions delivers quality leadership to national and international organisations that require a professional Interim service. The brief: To deliver a piece of literature and supporting website to help set Prohawk Solutions apart and make them the…(Read More)
Client: Mindset4Success Client offering: Mindset4Success offers transformational coaching, online programmes and motivational speaking. Different from many coaching providers, neuroscience forms the basis of the Mindset4Success offering. The brief: New to market, the client required a brand identity to help them stand apart in a crowded market. Primarily targeted to businesses and senior management individuals, the…(Read More)
Following recommendations from some of our existing school clients, Upton St Leonards Church of England Primary School chose us to design a new logo for the school. The briefing conversations highlighted a range of values central to the school. Yet also considerations balancing faith alongside a key aspect of inclusivity, which are both central to…(Read More)
We love logos. Designing logos can be a great deal of fun. It can also be hard work. That’s because a successful logo has to do so many things and perform a large number of roles. Yet, at the end of the day, isn’t it just a logo?! Well, yes and no. As…(Read More)
You want your customers to hear what you’re saying. But getting their attention can prove tricky for a whole range or reasons. Such as; they’re not hanging out where your message is they haven’t got time to hear what you’ve got to say it’s the wrong time, their focus is…(Read More)
Investing in good, professionally delivered graphic design is worth it. Don’t just take our word for it. The Design Council can help put a figure on it… ‘Every £100 a design-led business invests in design repays £225 in increased sales.’ Quantitative figures like this always help. They provide a decent headline. But how…(Read More)
Looking after your brand, no matter the size of your organisation or the industry your operate in, is imperative. Your logo sits at the top of that tree. Your organisation’s logo is one of the first things your customers see. It’s probably the most iconic element within your brand and marketing, so it…(Read More)
We do love a good infographic. Here’s an easy-on-the-eye visual from Twitter’s recent survey on how SMEs benefit from their Twitter presence. You can read more at https://blog.twitter.com/2013/survey-how-small-and-medium-sized-businesses-benefit-from-their-twitter-presence  …(Read More)