The briefing of any graphic design project is important. By taking the time to consider the wider context alongside all the finer detail you can help ensure clarity for your team and design agency. Below are a few key components that should not be overlooked. Context What need is being met by the project, or…(Read More)
Where you do you start when considering your next marketing campaign? How do you effectively rationalise whether your target customer will actually sit up and listen to what you’re going to say? Assuming you don’t have a big budget to instruct a market research company to ask questions directly of your audience, you…(Read More)
You never get a second chance to make a first impression… You’d like to be healthier? Tick. You’d like to have some idea of how healthy your body is? Tick. You know your blood can provide a good indication of where you stand? Tick. But getting a GPs appointment to have a blood…(Read More)
Seasonal and promotional marketing activities are an essential tool in helping your business grow. They provide a structure to your marketing plans whilst enabling you to test and review what your customers are most interested in. By getting the right messages out there, you can: raise awareness of your products and services amongst non…(Read More)
If you listen to some ‘experts’ you’d be forgiven for thinking that digital is the only way to market to your customers…email marketing, social media, content marketing, etc, etc. As much as digital can be very effective, don’t ignore those routes to market that are considered ‘traditional’. How about taking a moment…(Read More)
Simplicity in design and visual structure is key to helping get your message across. In direct mail it’s even more important than that! For the purposes of illustrating the point, albeit in an advert as opposed to a direct mail piece, consider the next Apple advert you see – lots of white space, a hero…(Read More)
With easy access to a range of free / low-cost email marketing tools such as MailChimp, there’s an assumption that printed Direct Mail is no longer worth considering. An email can be sent for free, versus the cost of print and postage. Design of an email can sometimes be a lot quicker and therefore…(Read More)