Posts Currently viewing the category: "Branding"

The school Little Chestnuts Pre-school opened in the autumn 2017, expanding the services provided by Woodmancote School. “The pre-school has long been in our strategic plans. We believe it offers the ideal start to a child’s learning journey, ensuring a smooth transition into whichever school parents then choose for their child.” Gary…(Read More)

Love him or hate him. Like his music or not. Eminem knows how to write lyrics. Indeed he was recently referred to as one of the best poets of our time.  His a cappella rap shown at this week’s BET Hip Hop Awards is a perfect example of his ability to compose a message…(Read More)

We’ve been working with a couple of clients who are experiencing a common branding problem. They’re not absolutely clear on what their businesses are about. The know what they sell and have a decent understanding on how they go about it. But they’ve been struggling to communicate anything more powerful than that…(Read More)

“A logo is a visual piece in a bigger brand identity system. A logo embodies and transports the meaning of a brand, the logo is rarely the meaning itself.” (Tobias van Schneider) We are surrounded by logos. Some have been around for decades and some are relatively recent additions. But they are all part and…(Read More)

1st July 2017 signifies 8 years from when Down The Line Design was established. The time has flown by. And we’ve enjoyed the wide variety of projects we’ve delivered for each and every one of our clients. But one thing has been increasingly clear recently. That the logo identity we started out with…(Read More)

We see lots of different models and exercises that are designed to help businesses when it comes to branding. Such as identifying why they’re different. Or ways to help them define their offering. There are uncountable numbers. And many start to confuse the issue by trying to achieve too much. But here’s one…(Read More)

Brand guidelines play an essential role in enabling a multitude of agents express a brand’s message to all and sundry. Whether it’s the marketing team, the customer services department, a roving sales person or a sub-contracted agency….whoever it is, brand guidelines are an essential tool within a successful brand. A brand…(Read More)

You never get a second chance to make a first impression… You’d like to be healthier? Tick. You’d like to have some idea of how healthy your body is? Tick. You know your blood can provide a good indication of where you stand? Tick. But getting a GPs appointment to have a blood…(Read More)

Client: Mindset4Success Client offering: Mindset4Success offers transformational coaching, online programmes and motivational speaking. Different from many coaching providers, neuroscience forms the basis of the Mindset4Success offering. The brief: New to market, the client required a brand identity to help them stand apart in a crowded market. Primarily targeted to businesses and senior management individuals, the…(Read More)