Your company got its start based on a passion or idea that has grown into something bigger. It was hopefully built around some central values. But where do you go from here? Could you diversify your offering to strengthen your position? Greggs and Innocent Drinks are doing just that. As your business grows it’s…(Read More)
The science of google search is a confusing one. Many an SEO expert can provide a guide to the top things you should and shouldn’t do to earn positive results for your web pages. But how long does it take to achieve a first page google search ranking? Some recent findings from Ahrefs provides…(Read More)
Love him or hate him. Like his music or not. Eminem knows how to write lyrics. Indeed he was recently referred to as one of the best poets of our time. His a cappella rap shown at this week’s BET Hip Hop Awards is a perfect example of his ability to compose a message…(Read More)
The briefing of any graphic design project is important. By taking the time to consider the wider context alongside all the finer detail you can help ensure clarity for your team and design agency. Below are a few key components that should not be overlooked. Context What need is being met by the project, or…(Read More)
“A logo is a visual piece in a bigger brand identity system. A logo embodies and transports the meaning of a brand, the logo is rarely the meaning itself.” (Tobias van Schneider) We are surrounded by logos. Some have been around for decades and some are relatively recent additions. But they are all part and…(Read More)
With social media platforms forever changing specifications of avatars, header areas and the like it’s often difficult to keep up. We’ve found an extremely useful guide, from www.makeawebsitehub.com, which provides all the little details you need. From Facebook avatars and Twitter headers, to LinkedIn Company profiles and Youtube cover photos. With…(Read More)
Where you do you start when considering your next marketing campaign? How do you effectively rationalise whether your target customer will actually sit up and listen to what you’re going to say? Assuming you don’t have a big budget to instruct a market research company to ask questions directly of your audience, you…(Read More)
We see lots of different models and exercises that are designed to help businesses when it comes to branding. Such as identifying why they’re different. Or ways to help them define their offering. There are uncountable numbers. And many start to confuse the issue by trying to achieve too much. But here’s one…(Read More)
Brand guidelines play an essential role in enabling a multitude of agents express a brand’s message to all and sundry. Whether it’s the marketing team, the customer services department, a roving sales person or a sub-contracted agency….whoever it is, brand guidelines are an essential tool within a successful brand. A brand…(Read More)
Seasonal and promotional marketing activities are an essential tool in helping your business grow. They provide a structure to your marketing plans whilst enabling you to test and review what your customers are most interested in. By getting the right messages out there, you can: raise awareness of your products and services amongst non…(Read More)