Welcome to the Down The Line blog, which brings together a range of insights, third party reference material and news from us.

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What makes a successful logo?

Over the years we’ve designed a large number of logos, for nationwide organisations to SMEs to sole traders, in more industries than we can…

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The state of online retail

If you have any interest in how people are accessing the web and buying things are everyday consumers, the infographic below (from SmartInsights.com) is…

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Colours in Culture

Colour plays such an important part in brand identity design, design for print and website design. Every colour plays a different emotional card, which is…

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Direct Mail - Make things CLEAR

Simplicity in design and visual structure is key to helping get your message across. In direct mail it’s even more important than that! For…

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Recent new logo designs

Brand identity and logo design is something we love working on for our clients. Whether for a new start up company or one that is…

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Stand out. Simple examples.

One of the roles of graphic design is to help you stand out. Whether it’s your brand, your message, your marketing collateral, your image…

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A Logo Challenge For December

A logo isn’t brand. It’s only a part of a brand…albeit an important one. A logo must be instantly recognisable, accurately reflect…

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