Posts Posts by: "downtheline"

The school Little Chestnuts Pre-school opened in the autumn 2017, expanding the services provided by Woodmancote School. “The pre-school has long been in our strategic plans. We believe it offers the ideal start to a child’s learning journey, ensuring a smooth transition into whichever school parents then choose for their child.” Gary…(Read More)

With the end of 2017 fast approaching, the festive holidays are an important time for us to grab some time to refresh our batteries. We hope all our clients, suppliers and connections have a great break and we look forward to 2018. In the meantime, a few festive funnies and a thought provoking article about…(Read More)

Love him or hate him. Like his music or not. Eminem knows how to write lyrics. Indeed he was recently referred to as one of the best poets of our time.  His a cappella rap shown at this week’s BET Hip Hop Awards is a perfect example of his ability to compose a message…(Read More)

We’ve been working with a couple of clients who are experiencing a common branding problem. They’re not absolutely clear on what their businesses are about. The know what they sell and have a decent understanding on how they go about it. But they’ve been struggling to communicate anything more powerful than that…(Read More)

School prospectus design for The Abbey School Reading

At the end of the day, a school is just as much a brand as Apple or Coca Cola. And you cannot underestimate just how important it is to get your brand right as it is your window to the outside world. From the moment a prospective parent lands on your website, an impression is…(Read More)

Direct Mail Design Capita Document

The briefing of any graphic design project is important. By taking the time to consider the wider context alongside all the finer detail you can help ensure clarity for your team and design agency. Below are a few key components that should not be overlooked. Context What need is being met by the project, or…(Read More)

Webiste design Gutenberg Diagram Examples

The Gutenberg Diagram is one long-proven basis of effective website design. And is a backbone to many web pages, from registration pages on Facebook to detailed content pages within online publications. Based upon a visitor’s initial skimming of a website page (on a desktop PC or tablet), The Gutenberg Diagram offers a useful…(Read More)

“A logo is a visual piece in a bigger brand identity system. A logo embodies and transports the meaning of a brand, the logo is rarely the meaning itself.” (Tobias van Schneider) We are surrounded by logos. Some have been around for decades and some are relatively recent additions. But they are all part and…(Read More)