Abbey School


The Abbey School in Reading is one of the UK’s leading independent schools for girls.

We were tasked with developing the school’s brand and marketing collateral with a focus on changing the perception of the school. The full breadth of activities on offer and stunning buildings acted as a back drop to the new creative.

Following a comprehensive photoshoot we designed a suite of offline material including school prospectus, signage, advertising, exhibition panels, and a range of templates.

“Down The Line helped in a major rebranding exercise at The Abbey School. They showed clear strategic thinking and imaginative and creative execution in the development of prospectus and website. Top Qualities: Personable, High Integrity, Creative.”

We have delivered:

Brand identity refinement
School prospectus design
Website design
Exhibition panel design
Signage design
Advertising campaigns
Print management
Photograph and art direction