Client offering: Mindset4Success offers transformational coaching, online programmes and motivational speaking. Different from many coaching providers, neuroscience forms the basis of the Mindset4Success offering.
The brief: New to market, the client required a brand identity to help them stand apart in a crowded market. Primarily targeted to businesses and senior management individuals, the logo had to be sympathetic to the corporate-style of the audience.
The solution: The ‘4’ within the name leant itself to be used as a graphical focus. Using the cross within the number highlights the essence of positivity, which quickly became a keyword during the briefing phase.
The simple word mark, using a contemporary yet professional font, helps reflect the style of the professional service environment. Combining that with a bold orange to contrast a corporate grey, provides a uniqueness and aides recognition.
We have also recently launched the Mindset4Success website. Click here to take a look.
“They ask the right questions to get to the core of what your business is about, which is invaluable. They came up with a contemporary and professional logo design that I love. I would have no hesitation in recommending Down The Line Design to anyone, as they really take the time to understand your business.”
Kim Harvey, Mindset4Success