Website design

It’s essential your website provides the perfect match between what you’re trying to sell with what your audience is looking for. Furthermore, it needs to accurately reflect your brand and tie in with your other marketing collateral and activities.

We can help by…

  • Setting the right structure in order to optimise the visitor’s journey within your website, from providing clear sign posts so the visitor can navigate to the content they’re after through to identifying when to capture their details to help build your customer database.
  • Ensuring the design of your website is true to your organisation’s values and consistent with your other marketing collateral; all so when a customer visits your website they recognise you and are not met by any unfamiliar surprises.
  • Tailoring the messaging within your website so it’s structured and clear, helping your web visitor to remain within your website and take action – be it read another page, download some information or enter their details to receive a special offer, for example.

A large number of the websites we deliver are built using the WordPress platform as it provides excellent levels of functionality, value for money and ease of content management. Read more about our WordPress website design solutions here.

We also work with a couple of trusted programming partners where more complex or bespoke solutions are required, such as e-commerce facilities or online calculators.

“The guys took the time to understand what my business was about and what I needed from my website. Their insight into what I would need was excellent and every step of the process was carried out professionally and efficiently. Throughout the process they listened and adapted draft designs in response to my comments, at no time telling me what I ‘had’ to have. I’m delighted with the website and recommend Down the Line to others without hesitation.” First Class Solutions.