If you listen to some ‘experts’ you’d be forgiven for thinking that digital is the only way to market to your customers…email marketing, social media, content marketing, etc, etc. As much as digital can be very effective, don’t ignore those routes to market that are considered ‘traditional’.
How about taking a moment to consider some truths about printed marketing.
- Direct Mail is proven to get a better response rate when compared with email marketing.
- Recipients of emails are spending less and less time looking at them…indeed they delete them far quicker than you might think.
- The majority of people think that printed marketing material helps keep brands top of mind.
We’ve compiled a few statistics into the below ‘5 reasons why print isn’t dead’ graphic. Each goes to show that you ignore printed marketing at your peril.